Sunhearrt Group and Ajanta Oreva Group create history by forming JV for India’s biggest Vitrified Tiles Plant
Jammu, July 21, 2021: Sunhearrt Group has entered into a joint venture with Ajanta Oreva Group to establish India’s biggest Vitrified Tiles Plant in India. Sunshine Tiles Company Pvt. Ltd., which is a well-established and popular company in India, Owned the “Sunhearrt brand”. And the astounding journey that the latter has had, Sunhearrt has become the 6th youngest brand in the Indian ceramic industry today. Sunhearrt brand’s product portfolio is very diverse and with products being manufactured entirely in India. The brand is, in fact, synonymous with “Make in India” and the “Vocal for Local” initiative of the PM’s vision. Sunhearrt has maintained its position as the number one exporter in the Indian ceramic industry for consecutive five (5) years along with proudly donning the status of the first three-star export house in India. And it is the quality assurance and product innovations that, the products of Sunhearrt brand companies, last year’s annual turnover has crossed the target of Rs. 639 crore, even in the current pandemic situation and overall slowdown.
Mr.Bhudarbhai – Chairman Sunhearrt group shares, “It is a proud moment for all of us and this decision is important, to match up to the demand of the international markets. This collaboration is a testimony to the saying, “United We Stand” and thus, with this joint venture with Ajanta Oreva Group Lead by Mr. Jaysukhbhai Bhalodia and our mammoth plant at Samakhiyali, Gujarat; we are beginning our new journey to create history in the Indian Tile Industry.” A separate legal entity will be formed as Sunshine Vitrious Tiles P Ltd, which sells its product under the brand name of Sunhearrt brand. The plant will be operational as the first largest plant in the Indian ceramic industry in a total area of 99 acres. The plant will use the latest machinery to produce 51,000 square meters of glazed vitrified tiles per day.A total of three production lines will be fitted in the plant periodically, the first of which will be operational in a period of six months. The plant will have a total investment of Rs 270 crore in a phased manner and is expected to generate annual revenue of Rs 399 crore.The main objective of setting up this plant will be to cater to the export market. This plant will provide employment to the people, directly, as well as indirectly as per the estimates shown below and several members belonging to the families of those people will get their livelihood through this plant.
