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Max Bupa Health Insurance Marks Its Entry in Jammu as Part of Regional Expansion

Jammu, March 10, 2021: Max Bupa, one of India’s leading standalone health insurance players today announced its expansion plans in Jammu, as part of its next phase of growth. Max Bupa is starting its operations in Jammu and aims to provide health coverage to over 10000 people in the next five years. Max Bupa’s customers can avail cashless hospitalization through 11 network hospitals in Jammu and 6000+ hospitals across the country. They will also have access to benefits like preauthorization of cashless claims within 30 minutes, making quality healthcare more accessible.

The covid-19 pandemic has made people realize the importance of health insurance in safeguarding against exorbitant medical expenditure while availing appropriate treatment. A survey conducted amongst the insurance agents across Jammu reveals that there is a substantial increase in the demand for health insurance post Covid-19. The study further highlights that there is a high demand for health insurance products in Jammu; however, people have moderate concept clarity. Understanding the need to bring more people under the ambit of health insurance, Max Bupa has expanded its presence in the city. The company intends to create more awareness about health insurance through various initiatives in the city.

Max Bupa targets to clock INR 7 crore gross written premium and 20 times increase in policy purchase in the next 5 years in Jammu. The company will also bring business opportunities for people in Jammu as it plans to onboard around 800 agents by 2024-25. The company will provide adequate training programs and encourage women and housewives living in the city to become insurance agents, thereby helping them to become financially independent.

Talking about its expansion plans in Jammu, Mr. Ankur Kharbanda, Director – Retail Sales, Max Bupa Health Insurance said, “We are excited to mark our entry in Jammu which is an important market for Max Bupa. Covid-19 has created an unparalleled awareness of the importance of health insurance. As a trusted health partner, Max Bupa’s goal is to provide every citizen of the country with a promising health insurance plan.

In addition, Max Bupa is expanding its presence in the Tier II & III cities to raise awareness around the importance and benefits of health insurance. We are opening offices across 45 additional cities this year and we plan to take the total count to over 200 offices across India in the next two years.”

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