Jammu gears up to taste new variants of ‘Bingo Tedhe Medhe’

Jammu, February 18, 2021: Four new variants of popular snack brand Bingo were launched in Jammu market today.
The new variants launched today included Aloo Bhujia, Nut Cracker, Cocktail Mix and Pulse Mix.
Bingo! Tedhe Medhe is a popular snack brand that is a delicious blend of handpicked spices with an aroma that makes one crave for more. The taste of fiery sparks which masalas leave on ones tongue is an experience with savouring!
This is an exciting and fast growing category with a big untapped market and Bingo has entered into this tap  the same.
Bingo were initially launched  in 2007 to coincide with the cricket World Cup. The initial offerings from Bingo include an array of products in both potato chips & finger snacks segment.
Snacking/beverages account for 30% of FMCG sales in India. While the snacks sector is divided into traditional (bhujiya, chanachur) and western (chips), More than 95 per cent of India’s snack market is the unorganized sector.

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