Toyota launches pilot project on ‘Flexi-Fuel Strong Hybrid Electric Vehicle Technology’

Jammu, October 12, 2022: Launching its first of a kind pilot project on Flexi-Fuel Strong Hybrid Electric Vehicles, Toyota claimed that it was fully committed towards sustainability and protecting the environment in line with the company’s principle of ‘Respect for the Planet’. Announcing this, through a press communiqué, issued the other day, Toyota Kirloskar Motor (TKM) said “We, at Toyota, are fully committed towards sustainability and protecting the environment in line with our principle of ‘Respect for the Planet’. Towards this, in 2015, Toyota announced its global environmental challenge 2050, which seeks to contribute towards establishing a ‘future-proofed’ sustainable society that is in harmony with nature. Under this ambition, Toyota has set for itself six challenges, the first three of which includes goals towards achieving carbon neutrality by 2050 throughout the entire lifecycle of our products.

Thereby, we not only aim to address the impact of the vehicles that we sell, but also to cover our entire value-chain including manufacturing activities. In that sense, we aspire to go beyond the tailpipe emissions, and take a more holistic and society focused approach in our sustainable interventions.” The communiqué further reads: Toyota announced the launching of the pilot project on Flexi-Fuel Strong Hybrid Electric Vehicle Technology. The Company was highly motivated and truly grateful for the gracious presence and strong support of Hon’ble Shri. Nitin Jairam Gadkari, Union Minister of Road Transport and Highways, Hon’ble Dr. Mahendra Nath Pandey, Union Minister of Heavy Industries, Hon’ble Shri. Bhupinder Yadav, Union Minister of Environment, Forest, and Climate Change and Hon’ble Shri. Rameswar Teli, Minister of State for Petroleum & Natural Gas – Government of Delhi, at this important occasion, which was also witnessed by other key government dignitaries, high-ranking diplomats, industry leaders, academia along with senior executives of Toyota Kirloskar Motor, Mr Masakazu Yoshimura, Managing Director & Chief Executive Officer, Mr. Vikram S Kirloskar – Vice Chairman, Mr. Vikram Gulati – Executive Vice President and Mr. Sudeep S. Dalvi – Senior Vice President and Chief Communication Officer.

During the launch, the Toyota Corolla Altis FFV-SHEV, that has been imported from Toyota Brazil for the pilot project, was unveiled. This initiative marks Toyota’s first step to promote and create awareness on Ethanol as an important indigenous, carbon neutral energy pathway, along with the advanced Strong Hybrid Electric Vehicle technology of Toyota that can help India achieve true self-reliance, and contribute towards the national target of Carbon Net-Zero by 2070. Further, as a part of this project, collected data will be shared with the prestigious Indian Institute of Science, for conducting a deeper study about the well-to-wheel carbon emissions of FFV / FFV-SHEV in the Indian context. In this regard, a Memorandum of Understanding was also signed between Toyota Kirloskar Motor (TKM) and the Indian Institute of Science, Bangalore. Being a pioneer in electrified technology and as a responsible corporate citizen, TKM will continue its relentless efforts and contribute to future innovations by sharing sustainable technological advancements in the green mobility space.

The communiqué further states: There are many green energy pathways in electrification and alternate fuels that can help the transportation sector lower its dependence on fossil fuels, along with reducing its carbon footprint. Toyota has developed all clean technologies and believes in introducing these based on each country’s unique requirements and context, so as to minimize fossil fuel usage and achieve carbon reduction in the fastest possible time. Towards this direction, given India’s energy mix, its unique consumer profile and needs, infrastructure readiness, and the Government’s diversified efforts towards becoming ‘Atma Nirbhar’ in energy by 2047, we are advancing solutions with greater agility, thereby introducing and supporting multiple clean technology pathways.