Jammu, July 25, 2023: KISNA, from Hari Krishna Group is on its way to make its mark in northern India as it launches its first franchise showroom in the city of Jammu. With this new showroom launch, KISNA continues to take a progressive step towards a shift in its distribution strategy as it aims to fulfill its promise and vision of making diamond jewellery accessible to all modern Indian women. With the mines to market set up by Hari Krishna Group, KISNA caters to the ever-evolving consumer preferences for all occasions and budgets. KISNA’s newest showroom at Aquaf Market, Jammu is designed to offer the best and most preferred collections and designs for each age group. With tastes and designs curated as per local preferences, this new showroom offers an extensive range of high-quality and trendsetting designs perfect for everyday wear as well as the festive season.
The showroom’s grand opening witnessed renowned actress Ms. Jasmin Bhasin, along with Mr. Ghanshyam Dholakia, Founder & Managing Director & Mr. Parag Shah, Director, Kisna. Established in 2005, KISNA pioneered its distribution driven model – with a current footprint of 3500 + showrooms across the country making it the largest distributed diamond jewellery brand in India. KISNA launched 8 showrooms till date in various cities which includes Siliguri, Hyderabad, Hisar, Ayodhya, Bareilly, Raipur, Delhi. Mumbai & Jammu.
Expressing his thoughts on the new showroom launch, Mr. Ghanshyam Dholakia said, “We are elated to establish KISNA’s first showroom in Jammu and bring some of our newest designs. We are working towards making diamonds accessible to all women in the country and with our expansion plans we aim to fulfil every woman’s aspiration of owning diamond jewellery as we aim to reach each household across the country.
At the new showroom, we want consumers to experience the expertise of the Hari Krishna Group and provide them with a variety of diamond and gold jewellery options that they can wear for any occasion.”Parag Shah added, “Launching our store in the state of J&K is our way forward in the next phase towards growth and expansion. As this city is known for its unique designs in jewellery with the launch of the KISNA showroom in the city, we aim to curate jewellery as per local tastes and cater to the growing demand of the state. On our roadmap to make diamonds accessible to all women across the country, we are also looking at intensifying our bond with local consumers and bringing them the highest standards of customer service.”
Attending the launch, Jasmin Bhasin said, “KISNA Diamond Jewellery is the First choice of people ” It feels great to be part of the launch of KISNA’s new showroom in Jammu as they strive one step further to making diamonds accessible to women across the country. The wide assortment of modern wearable jewellery designs and styles that KISNA brings are a perfect reflection of the preferences of every modern Indian woman. With a variety of mesmerizing collections, its diamond earrings and bracelets that are a personal favorite of mine.”